Switchfoot’s Bro-Am is everything we were meant to live for

 

Perhaps the most iconic thing about San Diego is a day on our coastline. It’s plastered across the front of every postcard bearing this city’s name.

This weekend we had the chance to hang out at an event that tapped into that slice of our culture but offered so much more. It fused our love for the Pacific with a few other things San Diego excels at: our thriving music scene and the extraordinary nonprofit community that does so much to support our neighbors.

Thousands of people gathered at Moonlight Beach on Saturday for the Switchfoot Bro-Am, which celebrated 20 years of using the power of music and the lure of sand on our toes to help at-risk youth in our community. It was a chance for great bands to showcase their sounds on a scenic stage and for the organizers to reflect on the community members it has been able to support in the process.

Twenty years in existence, the weekend festivities now raise money for A Step Beyond, the Challenged Athletes Foundation, Feeding San Diego, Monarch School, Save the Music Foundation and Rady Children’s Hospital.

Watching Switchfoot headline for free on the beach while raising money for a bunch of local good causes?

If that’s not what we were meant to live for, I don’t know what is.

 
Sam Hodgson

Sam is the founder and creative director of Uptown 11 Studios, a San Diego-based creative agency.

To connect directly, email sam@uptown11.com.

https://www.uptown11.com
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